This audio file will help salespeople do a better job of leveraging the telephone when selling. Most salespeople I know don’t like to sell over the telephone. The number one reason they don’t like selling over the phone is because of being rejected without ever getting to meet their prospect face-to-face! Our research shows that you only have 15 to 18 seconds to get someone’s attention on a cold call so your script needs to be quick, targeted, and engaging! This audio includes “best practices” for pre-call planning, scripts/templates for what to say/do during the call, and the four potential responses you’ll get from your prospect. In addition, you’ll learn the keys to good listening, how to listen for buying signals as well as words/phrases to avoid.
Duration – 17 minutes