About The Boyens Group

We are passionate about sales! John Boyens has dedicated his professional life to learning all he could about sales and the sales process. First as a salesperson, then as a sales manager, then as an executive sales leader and for the past twenty years as a business owner. Today his expertise extends to social media as well. John was named one of the top 100 Productivity Experts to Follow on Twitter.

John’s sales and sales leadership methodology are radically different. Unlike many sales coaches, John explains exactly what to say and how to say it, what to do and how to do it, and when to walk away. John is often referred to as the Sales Guru for his coaching skills that bring out the best in people and is known for his practical, street-savvy style. John’s fusion of real-life stories and his sales training techniques connect with his audience at a professional and individual level with great results.

John is an energetic presenter whose expertise in sales, sales leadership, and professional development is world renowned.  He’s continually setting the standards of excellence while expanding his experience in those core areas as well as social media. He’s a sales training leader without peers. His takeaways are real-world and on the money! John gives his audiences tips, tools and techniques they can implement immediately to make money. John will help you achieve your personal and professional goals fast and easily.

John has consulted for more than 1,000 clients and addressed more than 30,000 people in 10,000 talks and workshops worldwide. As a Keynote speaker and seminar leader, he speaks to corporate and public audiences including the executives and staff of many of America’s largest corporations. His engaging talks and seminars on Sales, Sales Leadership and Business Strategy bring about immediate changes and long-term results.

John is the author of Real World Strategies that Work, Creating a Productive Selling Zone® and Sell Bigger Deals Faster which have been shared with folks from around the globe. He is the Executive-in-Residence for the Jones College of Business at Middle Tennessee State University, a member of the prestigious Forbes Coaches Council and a Vistage Speaker.

Customers worldwide trust the Boyens Group® to help them:

  • Increase the productivity of their sales, service and marketing teams
  • Improve the effectiveness of their leadership team
  • Optimize their business strategy
  • They provide custom-design programs (speaking, training, consulting and coaching) based upon the unique needs of their customers, the markets that they serve and their budgets.

The Boyens Group® enjoys a track record of documented successes including:

  • Helping their customers sell bigger deals faster
  • Improve the size/quality of their pipelines
  • Increase the number of salespeople at or above plan
  • Grow market share

The Boyens Group® has a network of Associates throughout the US who earn their living managing sales organizations, implementing sales processes as well as training and consulting.

In addition, the Boyens Group® leverages its relationships with a select group of Presidents, CEOs, Vice Presidents of Sales and Marketing and Business Owners who act as advisors on such topics as market conditions, industry trends and predictions for the future.

Wireless Zone

This was a great Webinar, leadership training is so needed for our store managers.

The GAP analysis you shared was great. I knew managers would be able to incorporate it into their coaching sessions. One of the managers I sent it to responded immediately and asked to know more about how to use it. The very next day we met in person and went over the GAP analysis and role played using it. He was excited to incorporate it with his sales reps. The next week he told me that the GAP analysis was exactly the tool he needed to use to get the best out of his team!

Mike Latimer
Regional Franchise Director

BIG Visual Group

Hello John! Just wanted to reach out and share some good news with you. I closed $269,700 last month and this month looks quite promising as well.  I want to personally thank you for all  of your help, coaching and support over the past few months…it has been invaluable to my success!

Chuck Drinkworth

Wireless Zone

The Leadership Development session you lead on Wednesday morning was hardcore, baller, elite status!  The content was super valuable to mangers within the ownership groups. We could even use the GAP analysis on some owners! I like it way better than a PIP. I actually am excited to teach a few people and have them start using it!

Mike Latimer
Regional Franchise Director


At the Boyens Group® we believe in enriching the communities where we live and work. We leverage our contacts, expertise and resources to help improve the lives of those in need. We believe in generously giving back to the communities that have supported us throughout the past seventeen years. Through volunteerism and donations (of our time, talents and money) we attempt to help our community thrive. By educating, motivating and connecting people/companies we strive for the greater good of the Nashville area.

Executive-in-residence named for MTSU Business College

The Daily News Journal       2:08 p.m. CDT May 8, 2015

MURFREESBORO – Bringing a wealth of sales, management and training experience with him, John Boyens has been named executive-in-residence in the Jennings A. Jones College of Business at Middle Tennessee State University, according to a release from the university.

Boyens is co-founder and president of the Boyens Group, a Nashville-based sales and management training and consulting firm. His designation is effective immediately and will continue through the 2015-2016 academic year, said David Urban, dean of the Jones College.

“John Boyens is a world-class sales productivity expert, business strategist, and entrepreneur,” Urban said in the release. “He is in high demand as a speaker, facilitator, business consultant, and coach. His concepts and methods lead to significant tangible results. He will provide our students with many important practical lessons about business success.”

Before co-founding the Boyens Group, Boyens spent 22 years in corporate America as a senior executive for several Fortune 1000 companies. He led national sales, service and marketing organizations to consistently increase sales productivity, improve market share, accelerate revenue performance and deliver bottom-line profit results.

Boyens’ role at MTSU as executive-in-residence is to provide professional development presentations, curriculum advice, and other input to enhance the educational programs in the Jones College. During the 2014-2015 academic year, Boyens has delivered several customized seminars to graduate business students in the Jones College that received excellent reviews, Urban said.

“I am honored to be associated with the Jones College of Business at MTSU,” Boyens said in the release. “The fact that over 18,000 of the 21,000-plus living alumni live and work in the Middle Tennessee area is a testament to the impact the Jones College of Business has had on the community and the area. They are truly preparing tomorrow’s business leaders today.”

Under Boyens’ direction, the Boyens Group has specialized in custom-designing all of its training, consulting, or coaching programs based upon the unique needs of its customers, the markets that they serve and their budgets, the release stated. He has addressed thousands of business and franchise executives as well as sales and marketing specialists.

Boyens has also interviewed and coached more than 30,000 salespeople, sales leaders and business executives from a variety of industries worldwide, the release stated. He has translated this experience into two books: “Real World Sales Strategies that Work” and “Creating a Productive Selling Zone.” He has also created 15 audio CDs, including “Techniques of World Class Sellers,” “Proven Prospecting Techniques” and “Outsmart Your Competition.”

Boyens is a graduate of North Central College in Illinois and is an active member of the National Speakers Association, the American Society for Training and Development, the International Speakers Network and Sales and Marketing Executives International.

Partners & Endorsed Businesses

The Boyens Group® partners with and endorses local organizations that strengthen our community and help individuals thrive. Please visit their websites and get to know them. A select list of the companies we partner with in this endeavor include:

rjy Logo
Wordmark Jones College Logo
NEC Logo
OSDN logo 1
Stanton Chase Iternational logo
PIccolo logo
Source Medical Logo
Brand Imaging Group
Cookie Advantage
National Association Sales Professionals Logo
United Way Logo
AdvantEdge Logo
Apple Rock logo
APT Logo
Bridgestone Logo
Budget Blinds Logo
butler logo
Concept Technology Logo
Education Dynamics Logo
Fast Signs Logo
First Tennessee Bank Logo
Furniture Lab logo
GCR logo
Kantar Futures Logo
Lawn Doctor Logo
Masonry Specialty LOGO
molecular devices Logo
NDC logo
Nextech Logo
Orkin Logo
Permobil Logo
Presidio Logo
RelayHealth Logo
Rutherford Cable logo
UL Logo
Tailored Living logo
TBC Logo