In addition to the solid training content, John takes the time to understand the culture and personalities of your team. He also thinks about the little things, such as breaking up the training into digestible sessions, as to not overwhelm. The announcement of sales training can elicit eyerolls from seasoned-sales people, and subsequent team feedback is often times sub-par. This was not the case with John. My team loved the sessions and welcome the opportunity for future sessions. John taught me a philosophy 8 years ago, that has served my team and me well, “Don’t make your customers happy…delight them!” I would not hesitate to recommend John to others; your expectations will not only be exceeded, but you will also be delighted with the engagement.

Dan Pruyn

Chief Sales Officer

Pierce PR

We engaged John earlier this year to help our growing public relations firm put structure around our business development strategy. He helped us develop a comprehensive sales plan that included a detailed process, corresponding KPIs, ideal client profiles, scripts and many other critical outreach components that we had not formalized prior to our work with him. Over the course of our relationship, there have been several qualities that have stood out to me about John and his work. He is responsive, innovative and candid! It has been a pleasure to work with John, and I would recommend him without hesitation to any leader who’s looking to improve their sales organization.

Julia Bonner


WorX Solutions

I recommend John Boyens and the Boyens Group to any sales leader that is looking for that little extra to make their team more successful.  John’s approach is about storytelling and being honest.  He is a great listener while at the same time he helps you understand how someone else might see the same situation.  Then he offers ways to find a win for everyone.  His seminars, webinars, and in-person coaching have been so beneficial to the success of WorX Solutions for more than ten years.  John is absolutely awesome to work with!

Dennis Jackson

Managing Partner


I wanted to let you know how much you have meant to me over the last handful of years. Aside from your amazing sales training you have been a coach, trusted advisor, friend and a good sounding board. I am now realizing that much of my professional growth over the past five years is due to the impact you’ve had on my life and wanted to say, “thank you!”

Matt Collins

Strategic Account Manager

U.S. Lawns

Thank you for everything you’ve done.  You nailed it in both sessions!  The input from the franchisees and the bd’s – everyone’s rating you the A+++ you truly earned. We really appreciate everything – tangible and intangible you did for us and our brand.  We will certainly do more business with you – you’re a phenomenal asset.  Can’t thank you enough, Sir.  You’re world-class all the way!

Ben Lively

Sales Trainer

TCC – Nashville NC

You are a master! Thanks for all the information sir. I love the way you present the information with real-world terminology. Had me engaged the whole time typing notes like a madman. Have a great 4th of July!

Adam Phelps

Regional Manager

Premier International

I was heading into a tough negotiation so I listened to your Sticker Shock course and it gave me some good ideas to put into practice and really helped me become more confident. The meeting went way better than I expected and I was able to find a win/win solution with my prospect. Thank you!

Kevin Brown

Director of Business Development

Rich Media

John gave the local NASP GROUP (Nashville Association of Sales Professionals) some new ideas and inspiration today. Ask him for a conversation if you want to improve your sales and make more money!

Bob Richie

Business Development

Mid South Furniture

Thank you for a great presentation as we are adapting to the new normalcy in sales. Your delivery is perfect and motivates me to take it to the next level. Thanks, John!

Greg Degnan

Sales Manager

MTSU MBA Program

Your presentations, support, insights, and guidance relative to my resume, elevator pitch, and LinkedIn profile were so helpful and much appreciated. I definitely see you as a valuable addition to the Jones College of Business MBA program at Middle Tennessee State University. I feel grateful to have met you. Thank you!

Rabab Alsadiq

MBA Graduate; May 2020