MTSU MBA Program

Your presentations, support, insights, and guidance relative to my resume, elevator pitch, and LinkedIn profile were so helpful and much appreciated. I definitely see you as a valuable addition to the Jones College of Business MBA program at Middle Tennessee State University. I feel grateful to have met you. Thank you!

Rabab Alsadiq

MBA Graduate; May 2020

Staffing As A Mission

This is Michael Tant with Staffing as a Mission. I was connected to you and your fantastic webinar last week through Steve Minucci and I wanted to reach out to personally thank you for the invite and for the exceptional content you put out for free.
I greatly enjoyed your jam packed and easily comprehensible overview of the sales process in this unusual time, the organized return to sales fundamentals, and the smaller insights you shared that the wisdom of experience has brought you over the years.
I appreciated your passion for doing sales at a high level, and was encouraged by the words you had to say as well as very grateful for the PDF document you put together. (Which I have referenced now numerous times since the event)
There is a lot of value in there! I hope I can attend more events like that one, and would love to connect with you in person sometime when that becomes a thing people do again.

Michael Tant

DaVinci Education

John Boyens is an excellent sales coach, mentor, and guide. He has a keen ability to ascertain a person’s areas of strength and challenge after just one conversation. John offered excellent tactical and strategic advice in a series of sessions with my new sales director, and he did a great job of staying in touch with me throughout that engagement, making sure that I was receiving the value that I expected. I felt like we got 2 for the price of 1 since I learned so much as well!
John really knows his stuff and knows how to deliver it to others in a way they can powerfully leverage for their own benefit. I look forward to working with John again in the future!

Allison Wood


Magna Transport Solutions

Dear John,

Thank you for your help in building a sales library and creating sales processes for Magna Transport Solutions. You have an in-depth knowledge of all aspects of sales and I’m thankful Magna tapped into it. Your ability to understand our needs quickly and develop materials that will stand the test of time was impressive. Your coaching of our team was also very helpful in giving them confidence during the sales discovery process. Lastly, your focus on working efficiently throughout the process, in order to provide client value, proved you put the client first.


Warm regards,

Robert H. O’Donnell


Franklin Noon Rotary Club

Dear Mr. Boyens;

As Franklin Noon Rotary President for 2019-20, I wanted to tell you how much we enjoyed your presentation to our Rotary Club on June 27th, 2019. It was extremely thoughtful of you to add personal observations and recommendations for our Rotary Club and address our fundraisers. Your talk also gave a great boost to our efforts to recruit additional members and improve on our Fundraising activities. Thank you very much for an enlightening and stimulating presentation. We would recommend you as a speaker to other Clubs and groups. Thanks again for being flexible with your valuable time. Best Wishes!



Valerie Clarke

Franklin Noon Rotary Club

Wireless Zone

Hey John!

I work for Wireless Zone and run a b2b sales team through our 50 locations. It was a pleasure listening to you present and I just wanted to thank you for taking the time to speak with us. I will be implementing some of your practices and look forward to the success we will gain from it.


Michael Cannella

Director of Business Development

Wireless Zone

Wireless Zone

Dear John,

From the first time I heard you present on a recorded webinar, I knew we had to engage your services for our Organization, and I am so glad we did. The feedback on the different tools you have put together for us and the variety of the live training sessions you have conducted have been five-stars across the board. Here are just a few of the written comments we have gotten back after your sessions.

  • John was a great presenter and the team I believe took lots away from the presentation. – Franchisee Operations Manager
  • John, the feedback I received has been very positive and I have many takeaways that we can revisit in the future, I look forward to working with you more in the future and seeing you at the convention. – Neil, Franchise Owner
  • Thank you for joining us today. Great presentation! Our team provided great feedback. – Scott, Franchise Owner
  • Thank you so much for today’s training with the field team as the feedback from it was fantastic! The excitement and eagerness they showed to get this information to the owners was exactly the response we were hoping to have. – Don, Franchisor SMB Manager
  • I wanted to reach out to you and thank you so much for your presentation at the recent management meeting for the Wireless Zone. As you know I have been with Scott and Neil now for 9 years. In that time, I’ve had the opportunity to sit in on many speakers, I have to say you were the best speaker we’ve ever had. The information that you provided us, sales tips and tricks were phenomenal. I’ve always struggled with past speakers to hold my attention and be able to retain the information that they were giving, with your presentation I was able to take SO much away from it! Thank you again for a great meeting, I look forward to talking with you in the future! – Bethany, Franchisee Store Manager

Over the past year we have heard similar glowing reviews from our Field Team, other Franchisees and Senior Level Executives from our Parent Company. There is no doubt that your professionalism, sales expertise and your ability to present that knowledge in a way that people gravitate to has made a measurable positive impact on our developing SMB Program.

In short, we would not have the growth or overall performance of our SMB program had it not been for the help you have provided. As a testament of how strongly we feel about this, we are already looking at what the opportunities are to engage your services for the next year to ensure our program continues the strong upward trend that it is currently on. Thank you again for being a big part of our program’s success.



Michael Broe

Executive Vice President of Operations

Wireless Zone


John Boyens led the sales keynote session at our software users conference, and we received excellent feedback from attendees. Our audience really appreciated the customization of his presentation to their industry and the specific sales objections they face, which made the information he provided particularly relevant and actionable.

John has unique insight on sales processes and sales language, his delivery is engaging and our audience was captive throughout.

Aside from his presentation, I personally appreciated John’s responsiveness throughout the conference planning process; working with him was a pleasure.

We were extremely satisfied with John’s presentation and would recommend him as a speaker for any sales event or speaking opportunity in any industry.


Emily Kubis
Team Member

Churchill Stateside Group

This is way overdue however I wanted to say thank you for the job you did with the custom training for our sales team at Churchill Stateside Group. While we are in a somewhat complex industry you had no problem drilling into the key components of our business and applying your proven sales process to our product mix. Our team was impressed with your practical approach and unique insights into turning a cold call into an active prospect and ultimately a client. We have implemented several of your techniques including the use of needs based questioning, improved prospect research and the development of the VALU follow-up email template.

As a manager, your on-going follow up has been invaluable to me. I find myself constantly referring to the materials you provided. You clearly demonstrate what you teach by how you have built and maintained our relationship. I feel like a valued client which is exactly how I want our clients to feel about Churchill Stateside Group!

Again, many thanks for your work on our behalf.

All the best,

Bob Stout
National Director of Originations and Acquisitions
Churchill Stateside Group



We had the pleasure of working with John and the Boyens Group. We brought John in to work with our
sales team, a group of seasoned professionals working in several markets selling IT professional services.
His guidance to our sales team was invaluable! John worked with the sales team to introduce new
concepts to help our people understand buying behaviors, how to properly craft value propositions,
better negotiation techniques, and how to research and sell against the competition in a region.
Multiple salespeople have given feedback that the workshops presented by John were the best they
had attended in their careers. We have implemented multiple aspects of John’s workshop into our sales
process and our team utilizes the tools John presented in their everyday workflows. The model and
concepts John introduced have worked out well and have accomplished the goals we set out at the
outset of his engagement.
We engaged John to help us find a sales professional that would fit our organization. John utilized his
professional network to bring us multiple candidates that were more than qualified for the role.
Ultimately, we settled on an individual presented to us by John that has up until this point exceeded all
of our expectation for an employee.
In addition to the sales training we have retained John to help consultant to myself and other executives
at LOGICFORCE. This sales consulting piece of the engagement has been of tremendous benefit to our
organization. John has on multiple occasions consulted on sales issues, initiates and questions and each
time has provided excellent feedback that was easy to implement
We look forward to continuing to work with John as he helps to further develop our sales team and
consult to our executive team.



Gulam R. Zade
Partner & General Counsel