• Never Cold Call Again
  • Sell your solution even if it’s more expensive
  • Don’t waste time selling to prospects that can’t buy
  • Increase your close rate/average order size


  • Increase the number of salespeople at plan
  • Reduce turnover
  • Improve forecast accuracy
  • Hiring the best sales talent



Self On-boarding for Salespeople

Interviewing over 1,000 salespeople and Sales Leaders from a variety of industries all over the globe I was surprised to learn that most organizations did not have a formal, on-boarding program in writing. Every interviewee told me that had they…
virtual strategy

Selling in the New Normal

It has been a tough time in the world as everyone attempts to navigate a new normal amid the coronavirus pandemic. From a personal standpoint, many of us are practicing social distancing by staying inside, canceling plans, and avoiding crowded…


Putting Leadership Into Action

**Originally Posted on** There have been a ton of books, articles and blog posts focused on leadership over the years. The purpose of this article is to help you put the word “leadership” into action both for yourself and…



In addition to the solid training content, John takes the time to understand the culture and personalities of your team. He also thinks about the little things, such as breaking up the training into digestible sessions, as to not overwhelm. The announcement of sales training can elicit eyerolls from seasoned-sales people, and subsequent team feedback is often times sub-par. This was not the case with John. My team loved the sessions and welcome the opportunity for future sessions. John taught me a philosophy 8 years ago, that has served my team and me well, “Don’t make your customers happy…delight them!” I would not hesitate to recommend John to others; your expectations will not only be exceeded, but you will also be delighted with the engagement.

Dan Pruyn

Chief Sales Officer


Jason Ford Video Testimonial

Click here to see this video testimonial and more!

Boyens University is a subscription based community populated with best practice videos, courses, webinars, and audio recordings focused on increasing sales productivity and leadership effectiveness.

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