• Never Cold Call Again
  • Sell your solution even if it’s more expensive
  • Don’t waste time selling to prospects that can’t buy
  • Increase your close rate/average order size


  • Increase the number of salespeople at plan
  • Reduce turnover
  • Improve forecast accuracy
  • Hiring the best sales talent


Fast Signs

FASTSIGNS International Inc. is the franchisor of FASTSIGNS centers which provide custom sign and graphics products. There are currently over 700 FASTSIGNS locations worldwide in United States, Canada, the U.K., the Cayman Islands, Mexico, Saudi Arabia, the UAE, Chile and Australia. In 2010, Catherine Monson (CEO) and Mark Jameson (EVP) engaged the Boyens Group® to transition their business from a retail/reactive business model to a commercial/proactive business model focusing on hiring Outside Sales Reps to increase B2B sales. The Boyens Group® provided speaking, training, consulting and coaching solutions to the system. As a result, FASTSIGNS International was able to triple the average order size within the first 18-months and that average order size continues to grow today. In addition, they were able to expand the number of Outside Sales Reps (OSRs) from 12 in 2010 to more than 400 system-wide!



Over the past ten+ years we’ve done a lot of work with General Contractors, Builders and/or Construction companies.

One area they often struggle with is how much time they spend responding to “bids” compared to what percentage of “bids” they actually win!

To help evaluate opportunities I created an RFP Triage Checklist specifically for their industry.


Johns Manville

John’s approach to developing highly customized training has produced a lasting impact on our sales process and has provided new tools and concepts that align with our business objectives. John first developed sessions that refreshed the important key skill sets based on our business needs. In other training, John brought insightful concepts that provided tools for our people to think critically and purposefully about buying behaviors, crafting the value position, and engaging key accounts in uncovering and accessing new opportunities both organically and in related markets. Our team has been very pleased with the Boyens Group’s collaborative, customized approach that produces training that stays with the sales teams.

Steve Westbrook

Commercial Leader


Develop a Virtual Business Strategy
Generate Leads without Cold Calling
Talk Directly with Decision Makers
Create Customer Evangelists
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