The Boyens Group^® is a sales and management consulting and training firm that was founded in 1998. What makes us unique is that we custom-design all of our programs (speaking, training or consulting) based upon the unique needs of our clients and the markets that they serve. Since our inception we’ve had the privilege of interviewing and coaching over 20,000 salespeople and sales leaders from a variety of industries world-wide. Our "real world" experience has enabled us to identify the keys to selling bigger deals faster!

In addition to our “best practices” research we’ve interviewed several thousand companies and asked them to describe the best salespeople that they had ever encountered and what it was that set them apart from the others. We’ve combined this “buyer based” interview data with our “best practices” research to create a set of sales and sales management tools, processes and concepts that became the backbone of our Productive Selling Zone^® Program. The Productive Selling Zone^® is not a journey nor is it a destination but rather it is a state of sales effectiveness! Salespeople that utilize the tools and processes we teach are able to:

• Shorten their sales cycle
• Increase their average order size
• Increase the size and quality of their pipeline
• Improve their share of wallet with existing customers
• Proactively address sales objections
• Outsmart their competition
• Cost-justify their products/services…even if they are the most expensive
• Position proposals and RFPs to their advantage and “win” a majority of the time
• Engage in sales conversations versus sales presentations

In addition to our Sales Productivity workshops our clients engage us in the following ways:

• Custom-design and facilitation of: Management Effectiveness and Customer Service Excellence workshops
• Three “P” Sales Assessments
  • People, processes and programs
• Facilitation of 60-minute skill-building Webinars
• Sales and Sales Management Coaching
• Sales compensation consulting
• Business consulting
• Keynote addresses and guest speaking engagements at Regional and National Conventions
• Customer feedback session (VOCs) and customer focus group facilitation
• Employee opinion survey (EOS) and employee focus group facilitation
• Go-to-Market strategy session facilitation
• Certification programs, Train-the-Trainer and licensing of IP
• Audio CDs
• Books

Testimonial

Dear John:

Thank you for taking the time to prepare and deliver a first quality program for the annual joint meeting for the Middle Tennessee SHRM and the Middle Tennessee ASTD chapters.

I very much appreciate the way you effectively assessed your audience, prepared a great program and presented it in a highly engaging way. As a presenter myself, I understand how difficult it is hit a target as wide as 90 participants from dozens of companies with varied levels of experience and expertise. You reached them all, as the feedback survey reflects!

The responses I heard personally, included comments such as, “Great presenter!”, “He really did his homework”, “Just what I needed to keep me motivated through year end”, and the like.

On a personal note, it is such a pleasure to watch such a pro work the room, use handouts, visual aids and relevant stories so effectively and show such passion for what you do.

Again, thank you for your professionalism, your quality preparation and delivery. Our members are certainly better off for making the decision to spend that hour with you.

Gary Minor; Programs Chair, 2011-2012; Middle Tennessee SHRM

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