I remember reading the following content years ago but don’t remember who the original author was. That being said I thought it was critically important to share this with everyone today:

• Because the Customer has a Need…we have a job to do.
• Because the Customer has a Choice…we must be the Better Choice.
• Because the Customer has sensibilities…we must be Considerate.
• Because the Customer has an urgency…we must be quick.
• Because the Customer is unique…we must be flexible.
• Because the Customer has high expectations…we must Excel.
• Because the Customer has influence…we have the hope of more customers.
• Because of the Customer…we Exist!