I will be facilitating workshop next Tuesday in Nashville teaching Business Owners, Sales and Marketing Leaders the Six Secrets to Market Dominance. At a high level they are:

1.Define success
– Establish key performance indicators (KPIs)
2.Know your customers
– Segment your market place
3.Know your competition
– Establish competitive differentiation
4.Document your businesses’ 5 “P’s”
– Establish your unique value proposition (UVP)
5.Establish/Execute your Go-to-Market (GtM) strategy
– Develop a sales/marketing plan that supports your GtM strategy
6.Leverage social media
– Establish your virtual business strategy (VBS)

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