• What you “Do” isn’t as compelling as Who you Are
  • Build your Personal/Professional Brand
  • Grow fans/followers
  • Focus on your Core Competencies…not your Job Description
  • Become a Subject Matter Expert (SME)
  • Build your network
  • Post/Blog regularly
  • Join the Right Groups
  • Recommend/Endorse Others
  • Be consistently active on LinkedIn

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