During our sales productivity or business strategy workshops I’m often asked,“How does one increase the visibility and/or profitability of their business?”

Here are ten proven, low cost marketing options to consider:

1. Ask for Referrals on a Regular Basis

2. “Win Back” Former Customers

3. Practice “Active” Social Networking (LinkedIn, Twitter, Facebook, etc.)

4. Raise your Google rankings (Write newsletters, blogs or articles)

5. Join Networking Groups/Industry Associations/Professional Organizations

6. Offer Giveaways/Monthly Drawings/Contests

7. Practice Mobile Advertising

8. Deliver Speaking Engagements

9. Establish a Customer Loyalty Program

10. Facilitate Customer Satisfaction Surveys/Focus Groups

Imagine…

How much impact would winning back a former customer and getting them to buy at their previous levels mean to your business today?

What if you received a referral from an existing customer and their buying behavior allowed them to become one of your top three customers in terms of volume and profitability?