1.Call on Bigger Prospects
2.Get to the Decision Maker Early in the Sales Process
3.Engage that Decision Maker in Proactive, Strategic Conversations
4.Retain and Up-Sell Existing Customers
5.Weave a Web of Influence Before you Need It
6.Ask Existing Clients for Referrals
7.Differentiate Yourself from your Competition
8.Cost Justify your Solutions…even if They’re More Expensive
9.Articulate your Unique Value Proposition (UVP)
10.Proactively Address Sales Objections

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