Products for Continuing Education

Accelerated Sales Audio Program

This audio cd series was designed to help salespeople, sales managers and business owners improve performance, increase productivity and optimize effectiveness. Each audio module is approximately 30 minutes in length and selected modules include attachments in a Word document. Attachments are designated by an asterisk (*).

Creating a Successful Business Plan - Using your business plan as a business tool - Five P’s of a successful strategy - Ten simple steps to grow your business Coaching for Optimal Performance - Getting the most out of your people - Avoiding the five fatal flaws of management - The secrets of successful communication The Roadmap to Goal Setting - Three steps to achieve your goals - Avoid the five obstacles to goal setting - The recipe for goal setting Making Time Work for You - The six keys to effective time management - How to change your time management habits - Four time management tips Focusing on Customer Retention - Eleven secrets to keeping customers - Joint venture marketing - Loyalty marketing Acquiring New Customers - Five proven lead generating activities - Creating a written sales plan - Gaining a wealth of prospect knowledge

Outsmart the Competition - Creating a competitive advantage in your markets - Sell value, not price - Ten ways to kill a sale Selling Over the Phone - Master the three most important telephone skills - Effective pre-call planning - Eleven keys to good listening The Secrets of Building Rapport - Six steps to building rapport - The secrets to building rapport over the phone - How to build rapport with a difficult person Referrals = Success - Roadmap to getting referrals - Six steps to become referable - Generating referral letters Maximizing Your Tradeshow Budget - Nine pre-show planning tips - Ten proven trade show secrets - Three action steps after every show Minimizing Turnover - The three R’s of turnover - Hire the right person the first time - Ten ways to guarantee turnover - * Includes an employee motivational questionnaire

Contact us for information on how to buy this audio CD!

Because of numerous requests from “Creating a Productive Selling Zone^®” workshop participants for additional reinforcement of the tools, processes and concepts that were introduced and role-played during our two-day workshop, we created this new audio CD.  Boyens Group^®  clients that have completed a “Creating a Productive Selling Zone^®” workshop are able to purchase this CD at an introductory rate of $95/CD plus shipping and handling.

Included in this forty minute audio CD are the following tools and concepts: 

• Four reasons why people don’t buy
• Stages of buying
• Why buyers object
• Pyramid of Power
• Problem Positioning/Solution Targeting Grids
• Weaving a Web
• “So What?” funnel
• Credibility WINdow^©
• BIO^©
• VALU Builder^©
• Stand FIRM Action Plan^©

Contact us for information on how to buy this audio cd!

 “Creating a Productive Selling Zone^®” (Book)

Because of constant requests John Boyens has written a book outlining selected modules of our “Creating a Productive Selling Zone^®” workshop. This book is tailored toward anyone in sales or sales management. It’s full of best practices, tips, processes and concepts aimed at giving the reader 3-4 nuggets per chapter that they can use immediately to get productive results. Real life examples and stories that sales people can relate to are utilized throughout the book to help the reader avoid pit-falls. Selected chapters include:

Targeting Your Prospects Pipeline Development Getting Past Gatekeepers Weaving a Web of Influence Have an IDEA Who You Are Selling To Sell Value, Not Price Empowering Decision Makers Getting the Buyer to Buy

Uncovering Need The Secrets of Master Negotiators Addressing Objections Knowing When to Walk Away Asking for the Order Secrets of Successful Cross-Selling Outsmart the Competition Winning RFP Strategies

Copies of the book are available for $19.95 plus $4.50 for shipping and handling
This is a paper back book targeted for a June 2007 release.

Contact us to pre-order an autographed copy of “Creating a Productive Selling Zone®”  (Book)