Boyens Group Sales Marketing Consultants

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Audio CDs



Accelerated Sales Audio Program

This audio cd series was designed to help salespeople, sales managers and business owners improve performance, increase productivity and optimize effectiveness. Each audio module is approximately 30 minutes in length and selected modules include attachments in a Word document. Attachments are designated by an asterisk (*).

Acquiring Customers
  • Creating a Written Sales Plan
  • Five Proven Lead Generating Activities
  • Gaining a Wealth of Prospect Knowledge
Building Rapport
  • Building Rapport with Your Workers
  • Building Rapport Over the Phone
  • Building Rapport with a Difficult Person
 
Coaching for Optimal Performance
  • Using Developmental Coaching
  • The Secrets of Successful Communication
  • Avoiding the Five Fatal Flaws of Management
Customer Retention
  • Loyalty marketing
  • Joint venture marketing
  • Eleven secrets to keeping customers
 
Goal Setting
  • Achieving Your Goals
  • Plan your work & work your plan
  • Avoid the five obstacles to goal setting
Making Money
  • A Successful Strategy
  • Growing Your Business
  • Creating a Successful Business Plan
 
Making Time Work for You
  • Effective Time Management
  • Changing Time Management Habits
  • Keeping Others From Stealing Your Time
Managing the Outside Sales Rep
  • Motivating Salespeople
  • Setting Clear Expectations
  • Establishing Success Formulas
 
Maximizing Your Tradeshow Budget
  • Trade Show Success
  • Effective Pre-Show Planning
  • Post-Show Follow Up Action Steps
Minimizing Turnover
  • The three R’s of turnover
  • Ten ways to guarantee turnover
  • Hire the right person the first time
  • * Includes an employee motivational questionnaire
 
Outsmart the Competition
  • Winning RFPs
  • Sell value, not price
  • Creating a Competitive Advantage in Your
Referrals = Success
  • Getting referrals
  • Becoming Referable
  • Acquiring Letters of Recommendation
 
Selling Over the Phone
  • Productive Listening
  • Effective pre-call planning
  • The Most Important Telephone Skills
 

CDs price $29.95 plus $4.50 S&H

Click here to buy!
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book

Books



Creating a Productive Selling Zone

Because of constant requests John Boyens has written a book outlining selected modules of our “Creating a Productive Selling Zone®” workshop. This book is tailored toward anyone in sales or sales management. It’s full of best practices, tips, processes and concepts aimed at giving the reader 3-4 nuggets per chapter that they can use immediately to get productive results. Real life examples and stories that sales people can relate to are utilized throughout the book to help the reader avoid pit-falls. Selected chapters include:


  • Targeting Your Prospects
  • Pipeline Development
  • Getting Past Gatekeepers
  • Weaving a Web of Influence
  • Have an IDEA Who You Are Selling To
  • Sell Value, Not Price
  • Empowering Decision Makers
  • Getting the Buyer to Buy
  • Uncovering Need
  • The Secrets of Master Negotiators
  • Addressing Objections
  • Knowing When to Walk Away
  • Asking for the Order
  • Secrets of Successful Cross-Selling
  • Outsmart the Competition
  • Winning RFP Strategies


Contact us to order an autographed copy of "Creating a Productive Selling Zone®" (Book)
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Sell Bigger Deals Faster!

(book in development)
John Boyens is currently writing a new book entitled “Sell Bigger Deals Faster!” John has interviewed and coached over 15,000 salespeople and sales managers from a variety of industries. As a result of his interaction he has been able to identify certain traits, activities and behaviors demonstrated among the "Best of the Best" performers today. In addition to his best practices research he has interviewed literally thousands of companies and asked them to describe the best salespeople that they had ever encountered and what it was that set them apart from other salespeople. He combined this “buyer-based” interview data with his “best practices” research to create a set of tools and processes that enable Boyens Group® clients to selling bigger deals faster!

  • Call on Bigger Prospects
  • Get to the Decision Maker Early in the Sales Process
  • Engage the Decision Maker in Strategic, Proactive Conversations
  • Retain and Up-Sell Existing Customers
  • Weave a Web of Influence with Your Prospects
  • Establish Your Success Formula
  • Get Referrals from Existing Clients
  • Differentiate Yourself From Your Competition
  • Cost-Justify Your Solutions…Even if You’re the Most Expensive
  • Articulate Your Unique Value Proposition (UVP)
  • Proactively Address Sales Objections
  • Four Reasons that Buyers Don’t Buy

Contact us to order an autographed copy of "Creating a Productive Selling Zone®" (Book)
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Books are available for $19.95 plus $4.50 for shipping and handling

 
webinar

Webinars



Sales Productivity/Management Effectiveness Webinar Series

Sales Productivity

  • Acquiring New Customers
  • Addressing Sales Objections
  • Building Rapport
  • Influencing versus Selling
  • Making Time Work for You
  • Nine Critical Skills of Productive Selling
  • Outsmarting your Competition
  • Penetrating Key Accounts
  • Productive TeleSelling
  • Proven Prospecting Techniques
  • Referrals = Success
  • Sales Conversations vs. Presentations
  • Sell Bigger Deals Faster!
  • Selling in a Tough Economy
  • The Art of Negotiations
  • The Secrets of Master Negotiators
  • The Secrets to Up-Selling

Business Strategy

  • Account Strategy Action Plan (ASAP)
  • Creating a Market Action Plan (MAP)
  • Creating a Sound Vertical Market Strategy
  • Local Area Marketing “Best Practices”
  • Penetrating Key Accounts
Management Effectiveness

  • Building Successful Employee Incentive Programs
  • Coaching for Optimal Performance Managing for Results
  • Local Area Marketing
  • Managing your Outside Sales Rep
  • Managing/Motivating your Employees
  • Minimizing Turnover
  • Techniques of World Class Managers
  • The 5 “P’s” of an Effective Leader
  • The Five Fatal Flaws of Management
  • The Interview Process & How to Stop Hiring Toads

Operational Excellence

  • Balancing Supply and Demand
  • Delivering Customer Service Excellence
  • Four Phases to Successful Product Development and Roll-out
  • Implementing Lean Manufacturing
  • Setting Clear Goals/Expectations
  • The Keys to Effective Warehouse Management
  • The Secrets of Supply Chain Management

We offer an instructor led series of 60 minute skill building webinars to help our client’s increase the productivity of their sales, service and marketing teams and improve the effectiveness of their management team. These Webinars were designed to focus on the “mission critical” activities that sales, service and marketing teams must execute to ensure success in these uncertain economic times.

Custom-designed Webinars based upon a client’s unique needs and/or industries are also available.

For more information about Webinars (including topical outlines) please contact John Boyens by phone at (615) 776-1257 or by email at john@boyens.com.

Click here to schedule your webinar.
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