The Boyens Group^® is a sales and management consulting and training firm that was founded in 1998. What makes us unique is that we custom-design all of our programs (speaking, training or consulting) based upon the unique needs of our clients and the markets that they serve. Since our inception we’ve had the privilege of interviewing and coaching over 20,000 salespeople and sales leaders from a variety of industries world-wide. Our "real world" experience has enabled us to identify the keys to selling bigger deals faster!

In addition to our “best practices” research we’ve interviewed several thousand companies and asked them to describe the best salespeople that they had ever encountered and what it was that set them apart from the others. We’ve combined this “buyer based” interview data with our “best practices” research to create a set of sales and sales management tools, processes and concepts that became the backbone of our Productive Selling Zone^® Program. The Productive Selling Zone^® is not a journey nor is it a destination but rather it is a state of sales effectiveness! Salespeople that utilize the tools and processes we teach are able to:

• Shorten their sales cycle
• Increase their average order size
• Increase the size and quality of their pipeline
• Improve their share of wallet with existing customers
• Proactively address sales objections
• Outsmart their competition
• Cost-justify their products/services…even if they are the most expensive
• Position proposals and RFPs to their advantage and “win” a majority of the time
• Engage in sales conversations versus sales presentations

In addition to our Sales Productivity workshops our clients engage us in the following ways:

• Custom-design and facilitation of: Management Effectiveness and Customer Service Excellence workshops
• Three “P” Sales Assessments
  • People, processes and programs
• Facilitation of 60-minute skill-building Webinars
• Sales and Sales Management Coaching
• Sales compensation consulting
• Business consulting
• Keynote addresses and guest speaking engagements at Regional and National Conventions
• Customer feedback session (VOCs) and customer focus group facilitation
• Employee opinion survey (EOS) and employee focus group facilitation
• Go-to-Market strategy session facilitation
• Certification programs, Train-the-Trainer and licensing of IP
• Audio CDs
• Books

Testimonial

Dear John:

I would like to personally thank you for speaking at my Franchise Management class at Belmont University this past week. Your presentation, “Becoming a World Class Entrepreneur,” provided a wonderful roadmap on how to implement successful sales and marketing strategies. The students left with “real world” tools and information that they can use as they embark on their new careers and based on the number of positive comments I received afterwards, I know they were very appreciative. Without hesitation, I would highly recommend your services to any organization. I truly admire your high energy and engaging presentation style and consider you my “go to guy” for all sales training needs.

Dan Aronoff; Adjunct Professor, Massey School of Business at Belmont University; President, FranNet of Middle and West Tennessee; 

Read more
Back to top